Almost everyone is connected to Facebook. You are probably among them. If you are a business owner you should learn how to harness this new tool so you can reach those people. Keep reading for Facebook marketing tips.Always use a professional tone when posting on your business's Facebook page. Although social media is relaxed, you should never post anything that could be deemed unprofessional. By staying professional, people are more likely to respect you, which makes it more likely that they will do business with you.An ideal way to encourage fans is to always reply to their wall postings. Take a look at your wall daily, and pay attention if someone tags you in a post. Reply to them, especially if it is someone who needs customer service or has a complaint.Consider organizing a giveaway as a means of generating interest. You should encourage your customers to join by offering a few free products to some of your subscribers. Announce winners on your page and repeat as necessary.Facebook is a great way to share your content. Facebook is for more than just idle conversation it is a primary channel for content. It should be thought of in this way. Write some actual blog posts and then promote them via other channels through your Facebook page. It brings plenty of traffic for your business.Be sure that all of your posts have useful information. Basically, your readers should gain something out of every single one of your Facebook posts. Refrain from promoting your brand too much, as this can get frustrating.Get more followers by hiding content from those that aren't fans. Casual visitors will turn into followers in order to gain access to the fans-only content. Don't hide too much of your site, as search engines won't be able to crawl anything that is hidden.Facebook marketing actually isn't that hard, as long as you do some research and learn about the process. By using these tips, you will see how easy Facebook marketing is and how helpful it can be. Start now and watch your business grow.